Home › Study › Postgraduate Programmes › MSc Strategic Marketing and Consulting

MSc Strategic Marketing and Consulting

In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This Strategic Marketing and Consulting course from University of Birmingham will help to prepare you as a marketing industry professional; customer success specialist and thought leader of the future.

Quick Facts

  
Full-Time Duration: 1 year
Starting in: September
Tuition Fee: £28,980 per full
Location: Birmingham, United Kingdom

Why study at Birmingham?

  • The University of Birmingham is one of the only research-led institutions to offer a specialist programme in Strategic Marketing and Consultancy. The course focuses on developing strategic decision-making and consultancy skills, unique to the postgraduate marketplace.
  • You will benefit from the Birmingham Business School Future Ready Graduate Framework, developed to prepare you for the future of work and enhance your experience and graduate attributes.
  • Birmingham Business School is part of an elite group of global business schools and holds the Triple-Crown accreditation from leading bodies AMBA, EQUIS and AACSB. The School is also a signatory of the Principles for Responsible Management Education (PRME).
  • Birmingham has been recognised as the number one university for graduates by leading employers in 2020-21.
  • You can develop your understanding of business in a practical way, by working on real-time projects with top global companies through our Future Leaders Certificate.
  • This Strategic Marketing and Consulting course from University of Birmingham is accredited by the Chartered Institute of Marketing. You will be able to gain industry-recognised qualifications at an accelerated pace, including the CIM Certificate in Professional Marketing or the CIM Certificate in Professional Digital Marketing.

Courses included:

  • Contemporary Global Marketing and Responsibility Issues
  • Problem Solving and Strategic Marketing as Practice
  • Strategic Marketing and Management
  • Analytical Marketing Insights
  • Consultancy Skills and Practice
  • Digital and Innovative Marketing

“The transition from undergrad to postgrad can be a big step up in terms of workload and what is expected of you, but there is so much support available to you as a postgrad student, from academic writing support (if you’ve been out of education for a few years or just want a bit of extra help) to mental health and wellbeing services. The careers support is fantastic – the uni puts on employer fairs throughout the year and you have access to one on one support from the Careers Network team, who can help you develop your skills ready for your next step!”

Emma Sutton // PhD Psychology

Careers

You will work with leading Business School academics and industry practitioners to develop much needed employability skills such as creativity and innovation, leadership, communication, digital competency and responsible business.

The course is designed to enhance career paths in a variety of areas, including senior marketing or consulting roles and future CMOs. These roles could be in the public, private or charity sectors where there is high demand for graduates who can conduct research, analyse information, then formulate and evaluate programmes of activity.

Top jobs in this area

  • Purpose Planner
  • Loyalty Engineer
  • Interbrand Marketer
  • Mood and Empathy Manager
  • Marketing strategy consultant
  • Marketing executive
  • Strategy analyst

Requirements

  • In order to be considered, applicants will have or should be expecting to achieve an Honours degree (2:1 or higher) or postgraduate diploma from a UK university (or overseas equivalent) in Marketing or a related discipline or a degree with at least two marketing modules (2:1 or equivalent).
  • If the Honours degree is not in Marketing or the required modules above have not been obtained, a minimum of at least two years full-time relevant work experience may also be considered.

Learn more